Best Time to Post on Instagram in Australia 2020 (Explained)

Best Time to Post on Instagram in Australia 2020 (Explained)

Best time to Post on Instagram: There are dozens of tricks that can turbo-charge your Instagram following in less duration. But you will be only able to get most out of it when you’re using each technique in the right way. Otherwise, making use of different strategies simultaneously isn’t going to work until you’re treating it according to marketers’ perspective. 

Marketers are professional in this field, and they’re aware of the nitty-gritty of each strategy, being used on Instagram. Therefore, it is ideal for imitating the way marketers or Influencers are using for a specific technique.

Most probably, all of your efforts will go in vain when it couldn’t reach to your target segment. The best way to make your content super-engaging is to know when most of your followers are active. Sharing your content on right time can possibly get more traction, you’re expecting.

But how can one evaluate the best time to post in Australia?

Fortunately, you’ve come to the right place. This piece of writing consists of every detail about optimal timing to post; you’re looking for.


Effect of Covid-19 on Peak times

Due to the lockdown situation across the globe, the optimal timing has been completed changed. Since people are spending most of their time in homes to maintain social distancing, therefore the social media has become the widely used source of entertainment.

Graph of an active number of users has seen an upward growth in this crisis situation. Although, we’re going through from this terrible situation. But on the flip side, it has created a fair opportunity for marketers to spread the word more effectively and to more people. This is due to an obvious boost in overall peak times in a day.

How Much Meaningful this technique is?

This technique can get you one ahead from the competitors. When it comes to effective brand promotion, Marketers are much conscious about peak times. Accurate data is necessary for a successful marketing campaign and will aid you to align perfect content calendar.

Similarly, you’ve to refrain from posting in worst times as it is similar to wasting your content or message. So what possible benefits you can avail by following this.

  • A noticeable increase in one’s engagement ratio.
  • More the chances of your content to go viral.
  • Your content will become more valuable in terms of huge attention
  • The maximized ratio of engagement could result in getting you organic following and accelerate the pace of your channel growth.

How to find out the Best Time to Post?

If you want to evaluate ideal timing for your account manually, in a specific region, then this is a practice, you can make use of.

You may have heard the term test posting. If not, then here it is. Test posting refers to share your content in a different time period of a day. Usually, this practice lasts for a week. This is because the peak time for posting on Instagram varies in different days in a week. After a week, collect the data and figure out on which time your content got more engagement. It could take even the weekends, lunchtime or anything else. However, it takes some time, but it is worth your time and will have a strong impact on your Instagram marketing campaign.

In competitive niches, this practice may take more than a week due to events or any other reason. You should go with the most repetitive time period you got during the test posting.

Best Time to Post on Instagram in Australia

This heat map belongs to Sproutspecial, which shows the time when most of your followers are active. Keep in mind the heat map while sharing the content. Definitely, the results would be pleasing.

Instagram has quite similar heat, most as compared to its parental company. This is the best time as per the overall usage of Instagrammers. The heat map for media accounts and brand pages varies a little bit.

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Best times: Friday from 10 a.m.–11 a.m. Wednesday at 11 a.m. and

Best day: Wednesday

Worst day: Sunday

Key Takeaways

The concept of optimal timing is necessary for better brand promotion. We’ve described how to find out the most valuable time to post on Instagram. So, make use of this practice and craft your content plan even more strategical productive.

Let me know in the comment section, how much valuable this article was for you. Your reviews would be appreciated.


8 Tips for Instagram Content Strategy – How to Develop Engaging Following

8 Tips for Instagram Content Strategy – How to Develop Engaging Following

A solid Instagram content strategy can make all the difference in your marketing. While working aimlessly without proper road-map can bring in a handful of likes.

You don’t have to go anywhere, as you can learn every important point from here, in one place.

Before jumping onto How to set up an effective content strategy, make sure that you are well-aware of the Instagram platform.

Instagram has become the place of plenty of growth opportunities for business, but at the same time, you’ve to face a competitive environment. But don’t worry, we’ve got your back and jotted down detailed tips about creating a content strategy.

1)  Utilize Follower-Growing ways

Undoubtedly, followers are the most crucial metric for your Instagram success. The more the following an account has, the more the perks one can enjoy. Therefore, your very first priority should get an ample amount of following.

However, many ways can be adopted for the increased following, but the best one is to hire marketers. But not every business’ budget permits to hire high paying marketers. So how can you manage to do it? Luckily, there are a number of service providers in the market that can provide you with a real following.

Don’t know how to buy Instagram Followers Australia?

Well, you don’t need to be a tech-savvy for this; just explore the trusted site in your country, selling the Instagram service. And make this happen in just a few steps that will take just a few minutes of you.

2)  When and How Often to Post on Instagram

The most common mistake, several beginners usually commit, is not following the content schedule. But on the contrary, if your content calendar has made according to some important aspects, then it could result in driving drastic results.

Luckily you don’t have to explore tons of articles for complete guidance. We’ve covered the most impactful factors and tips in this section.

Firstly, put yourself at the place of your followers and think from his perspective. Bombarding your followers with many posts a day will eventually lose the follower’s interest. Similarly, posting occasionally will also ruin your marketing efforts.

Test posting is the best activity in this regard in which you evaluate the performance of your content in different periods of the day.

Also, follow a regular content calendar, as it can help you to develop a loyal fan base. Now, figure out the time when most of your followers are online. Then, schedule your posting according to this optimal timing for getting more engagement.

3)  Collaborate With Influencers

You might observe that some of the newbies quickly reach to the good-sized following. How they do it? The main reason behind this is their connection with the famous brand or with an Influencer. You can also get your content in front of the broadest audience by taking the assistance of such individuals. 

Explore the Influencers having some sort of relevancy with your brand or niche and contact them. Some of them will charge for their services, but try to find local followers. As you don’t have to pay them but to do some work for them—such work including managing and creating their content and others.

4)  Instagram Stories

Approximately 500 Million Users watch Instagram stories every day.  It has grown into one of the most robust features of Instagram that can unlock the key to success. Craft your content strategy in such a way, where you are focusing on publishing content on stories. You can make use of them to further promote your blog posts, products, video content, and many others. This is a way by which you can succeed in creating an endless cycle of getting organic reach like never before. Moreover, having maximum stories can also lead to the rank of your story at the top.

5)  Go Creative with Your Captions

A picture is worth a thousand words. But you can’t neglect the significance of words. Good words used in the right manner can build an interest factor in your content. Influencers also claimed that it could increase the total time visitors spend in watching your content.

Story-telling and brand story both ways can be employ for writing compelling captions. NatGeo is such an account following this technique, and amazingly they are now standing at 68 Million of following. Also, they got impressive likes and comments on each post.

6)  Keep Interests of Your Target Segment in Mind

Mimicking other’s strategies is not going to work for you as well. Every account needs a unique content plan depicting and based on viewers’ interests. Find out the interests of your target segment and keep on focusing it while posting content. Otherwise, the results would be demotivating and not as per your expectation.

7)  Bring Visual Consistency

60% of brands keep on using the same filter over and over again, and it became their identity. Visual consistency is actually an indirect way; admittedly, it takes some of your time. But once you succeeded in bringing visual consistency, and then people start recognizing and engaging with your content automatically.  You could use prominent filters in your content and keep on using it unless it became your visual identity.

8)  Encourage UGC

UGC stands for user-generated content in which a brand shares content driven by its customer or followers. It can become an inspiration, persuasive recommendation for new visitors that you are worth trusting. Brands follow UGC by uploading testimonials of their satisfied customers. Encourage customers and followers who are sharing such content. You can repost their content on your newsfeed to make them feel special. Running contests on your account could also be a form of UGC.  

Killer Content Strategy – Final Thoughts

In this piece of writing, we’ve shared practical tips gathered from expert marketers. So follow these tips to create a winning content plan that can avoid early pitfalls comes in the way for success.

Instagram Advertisement Guide – How to Target Your Customers

Instagram Advertisement Guide – How to Target Your Customers

Platform of 928 Million people with comparatively higher engagement ratio can unlock the keys of success and lead to your goals.

Ever since social avenues have replaced traditional advertising, digital marketing has become way easier. You don’t need to allocate a big budget for brand-awareness. Undoubtedly, the start could be a bit difficult, but you can quickly come out from that time-consuming phase through Buy Instagram Followers Australia from a trusted site.

Build a Successful Instagram Ad Campaign With Only $5 a Day. Want to learn how? Firstly, let’s dive into other factors; you need to know before creating Instagram ads.

Instagram ads can be identified by a “Sponsored” label on the post. Many call-to-action buttons can also be used to divert the visitors to your profile or main-page on your site.

In this article, we will walk you through the nitty-gritty of Instagram advertisement.

Why Do You Need To Spend On Instagram Ads?

Due to its access to the parent company, Instagram ads can prove much more fruitful. No matt9er if you are running a successful business or startup, its positive outcomes would be pleasant for both. Instagram ads can be placed at different spots, including newsfeed, Stories, IGTV, and at many other spots.

The most genuine reason for which you should spend on Instagram ads is, you can target your potential customers directly. 80% of Instagram accounts are linked with business in any sense; therefore, it presents itself as Super-Powerful avenues with maximum chances of growth.

Other than this, sticking to other tactics require you to invest both your time and money. The most terrible thing about them, you don’t have assurance whether you can get your optimal results or not. But using paid methods make you able to entertain amazing results in a much shorter duration.

Types of Instagram ads

Instagram allows you to choose any format for promotion. Various formats can work best for a particular purpose. Some of these formats are jotted down below.

  • Photo ads
  • Video ads
  • Explore ads
  • IGTV ads
  • Instagram Shopping ads

Describe your purpose or goals of promotions and choose which format you should use.

Factors Affecting the Cost of Ads

Various factors involved in the cost of ads. Surely, ads with the most obvious features are likely to get most out of Insta promotion. Similarly, you have to pay higher when you are customizing your advertisement.

  • ad placement
  • ad format
  • time of year

How to Advertise on Instagram

There are two ways by which you can create and run ads across Instagram. Since Instagram is owned by Facebook. Therefore, you have to use FB ads manager for full customization of your promotional content.

o   Advertise right from the App

You cannot promote your content until you’ve business or creator account. In case of a business account, whenever you post something, a green button of PROMOTION, displaying at the bottom. You can simply click Promote to boost your content and reach it to the broadest audience.

If you observe some of your content is becoming audience favorite and perform well, then you can quickly boost it to make it more famous.

o   Advertisement from the Facebook Ads Manager

You can get access to several useful features by using Facebook Ads Manager. Ads methods for both Instagram and Facebook are well-integrated. Most importantly, you can also monitor the performance of ads, whether it is working as per your expectation or not.

Firstly, make sure you have linked Facebook Page to your Instagram handle. Otherwise, you can’t get access to the Facebook ads manager. The following steps would be the same as mentioned below.

1.      Navigate to Facebook Ads Manager:

To proceed, navigate to Facebook ads Manager and click on the CREATE button. However, there are two workflows, the first one is by default Guided Creation, and the other one is quick creation. Quick creation helps you to craft your ads in a well-defined manner since it allows you to have more control over the Ads features.

If this is your first experience, then I’d suggest you go with the first method. But if you are an experienced one, you should choose a quick creation method.

2.      Set Your Marketing Objective:

Ads-Manger allows you to choose any marketing objective from the list. Some of the marketing objectives would be brand-awareness, reach, traffic, apps, engagement, and many others. Define your campaign purpose and choose one of them.

3.      Configure Your Target Audience:

Facebook advertisement is quite efficient as you can simply target demographics such as age, gender, and location-based audience. These robust targeting features can get you incredible results in a short duration.

4.      Choose Your Placements:

Afterward, select the placement of your ads, whether on Instagram or Facebook. Your ads can appear automatically where they can perform well or manually at the place where you want.

5.      Set Your Budget and Ad Schedule:

Now, it’s time to select your budget you want to spend on a particular ad. Budget can be varying depending upon either you want to run it for a specific duration or the whole life-span.  You can also get control over bid strategy and get optimization options, which can make it more effective.

Some Common Instagram Ads Mistakes

Many beginners usually complained that despite spending revenue into ads, they unable to get any noticeable result. That’s because some of the mistakes are being committed during this process. If you are one of those, take a look at the following mistakes and identify your shortcomings.

  • Having no apparent goals, focus strategy
  • Not targeting the Right Audience
  • Overlooking Image and Video Quality

Instagram Advertising – Key Takeaways

With the wide usage of the internet, the social world is today’s most influential platform, having tons of opportunities to uplift your business to newer heights. It is worth noting that some businesses that just start with zero are now running companies worth of Million Dollars. It is the smart work that makes the difference between a leader and its competitors. Across the Instagram, you can conveniently excel your business by boosting your promotional message through paid methods. In the post, we’ve described you every aspect necessary to know before spending money over commercials.