by Zain Malik | Nov 24, 2020 | instagram
Instagram is one of the leading apps in the world used for digital marketing. The more audience you target the better and even after so many years since its creation, Instagram Hashtags play a vital role in the branding and display of your posts. Hashtags are still an effective way to make your posts reach a larger audience and get you likes and followers on your profile, as an Instagram profile is more attractive to people if they have a lot of interaction.
About Hashtags
Hashtags can be used in different ways to improve your posts. One way to improve the use of hashtags is by using community hashtags. Community hashtags include hashtags which you can use for your business for example #shoes #chineserestaurant. The more relevant followers you get, the more organic followers you get. Hashtags are considered to be one of the most effective ways to increase the number of followers on your profile without buying Instagram followers.
You can also use hashtags for special events or special days. For example, at a wedding or a party, your hashtags can be #weddingdiaries #partylook #weddings #photography. Further, you can also use hashtags with acronyms like #totd (thought of the day). You can also use hashtags for emojis and use daily hashtags too like #mondaymotivation #tuesdaygoals.
Branded Hashtags
Another key way to use hashtags is the use of branded hashtags. Branded hashtags are unique to your brand and they may be simply your brand name or just a tagline used by your brand. The users can visit your products or services just by searching for your branded hashtag. Branded hashtags are very important to get discovered by new audiences on Instagram.
Campaign Hashtags
You can also use campaign hashtags that are used for a shorter time period for a certain event that is taking place. The campaign hashtag can be about a new arrival or a sale or just tied to another short term specific issue.
Selecting the Hashtags
Another issue is to select the best hashtags for your product and profile. For this you need to search for the content your competitors are using and see how their posts are being received by the public. You also need to research your audience as that will let you know about their preferences and the keywords they type into to learn about the product.
Also Read: The Best Time to Post on Instagram
Hashtag Performance
After doing all this, you need to monitor how your hashtags are performing. For this, you will need to check your Instagram Hashtags Analytics. Looking at the performance of your hashtags, you will get to know the type of hashtags to use in the future. You must try to get into the top posts under a hashtag which will enable your post to come under the explore section and is more easily available to new users. You need to make your post highly engaging, that too in a very small time to make sure you get into the top posts of a hashtag.
Tips to increase hashtag audience
- You must add your branded hashtags under your page name.
- You must add hashtags to your Instagram stories.
- You must add all of your relevant hashtags in the first comment of your post.
- You must encourage your followers to engage with your branded hashtag.
Do not use banned hashtags on Instagram
by Zain Malik | Nov 20, 2020 | Facebook
Everyone knows that Facebook is the biggest and most prominent social media network in the world. This platform is skyrocketing since its launch in 2004. And now, in 2020, it has over 2.7 billion worldwide users.
This social media network is frequently evolving. People used Facebook to share pictures and stay connected with their friends or family for a longer time. But now, it is also considered the best platform for businesses, brands, and marketers, providing them with tons of growth opportunities.
If you want to become successful on this platform, you need to learn and carry out some powerful strategies. In this article, you will learn how to create a Facebook marketing strategy.
What is Facebook Marketing?
Facebook marketing allows you to market your products or services and reach your targeted audience. With a well-planned marketing strategy, you can improve your reach, add value to your content, and generate leads. Here, you will discover how you can do it.
Benefits of Facebook Marketing
Facebook offers many amazing features to provide value to your audience, create unique content, and improve your marketing strategies. Here are a few benefits you will get while marketing on Facebook.
- Reach higher audiences.
- Target the right people and find your potential customers.
- Facebook allows you to interact with your audience and provide customer support via Facebook messenger.
- You can do targeted advertising. Plus, it also has a variety of ad formats.
- Raise brand awareness, generate sales, and increase website traffic.
Also Read: Why Should You Buy Likes for Facebook
Facebook Marketing Strategies
If you want to become an expert in marketing and want your content to reach higher audiences, continue reading. Here’s a step-by-step guide for you.
Step 1: Create a Facebook Page
The first step into your marketing strategy is to create a Facebook page. To establish your presence on this network, you need to create a page. Pages are like business profiles. Click here to create a Facebook page. Add your page information, and you’re good to go.
Step 2: Set-Up Your Profile
Give your Facebook page an identity. Add a high-quality profile picture and cover photo for your brand. Make sure it is appealing and eye-catchy to attract the attention of more people.
Next, add a brief description and let your audience know about your brand or business. Write something that makes people more interested in your brand. Don’t make it too long, and remember to use relevant keywords.
Also, create a unique username. It will make it easier for users to find and remember your page.
Step 3: Use Marketing Tools
1. CTA Buttons
The ability to reach a higher audience is one of the top benefits of a Facebook page. The call-to-action button makes it easier for your audience to contact you or buy your products. The given CTA buttons include Book now, contact us, learn more, shop now, and download now. It is just a click away for your audience to learn more about your business. Isn’t it great?
2. Facebook Ads
Facebook ads allow you to reach your targeted audience and potential customers. These paid ads help you target a specific group of audience. You can target people according to their age, gender, location, and interests. Amazing, right?
Be unique and creative while running ads to catch the attention of more people. Make sure to promote your best posts on Facebook.
3. Pin Important Posts
The first impression is the last impression! Whenever someone visits your page, they will look for reasons to follow or like your page. Give them the reasons. Pin your best and appealing posts on the top of your page’s timeline so that more people will be interested in following you. Also, pin the important posts at the top so that your viewers can get to know more about your page.
4. Facebook Analytics
Facebook analytics provide you with some essential metrics to track, which will help you a lot. Your Facebook page insights allow you to track how people are interacting with your content and how well your posts are performing. With the help of this data, you can improve your content over time.
It tells you the time when most of your audience is online, giving you the perfect time to post your content. These insights also provide you with important demographics of your audience to get to know them better.
Also Read: How to Grow on Youtube
Step 4: Use Different Strategies
1. High-Quality Content
To improve your marketing strategy, you need to improve the quality of your content. Post high-quality content to take your marketing to the next level.
2. Improve the Quality of Your Product or Services
If you don’t provide good quality products or services, don’t expect your business to grow. The more high-quality products or services you deliver, the more good reviews you will get. Those reviews will lead to increased sales.
3. Engage With Your Audience and Encourage Interaction
You are nothing without your audience, so proactively engage with them. Since it helps build a community, engagement and conversations should be your top priority. Always try to reply to their comments, respond to their messages, listen to their queries, and answer their questions.
Here are some ways to encourage interaction.
- Ask questions from your followers.
- Do polls and quizzes.
- Ask them to tag someone who can relate to your post.
- Run a contest.
- Write unique and engaging captions.
These ways will also help you drive more engagement.
4. Reward your audience
Give back to your audience for all the love and support you receive. When you reward your audience, they will appreciate it and support you even more. Hosting giveaways and running contests is the most prominent way to expand your growth. This needs a little investment. But this method is guaranteed to maximize your reach. Including your products or services in a giveaway is a marketing strategy.
5. Be Authentic
Try to maintain authenticity to build trust with your audience. People appreciate honesty and originality.
Step 5: Be Consistent
There is no such thing as being successful overnight. Wisely use these strategies to improve your marketing and grow your business. Work hard, be patient, put in efforts, maintain consistency, and become successful.
by Zain Malik | Nov 11, 2020 | LinkedIn
LinkedIn is a platform to connect with the world of professionals. You can create a profile there and showcase your skills and interests. This social network is specially designed for building careers. It has a global audience of over 600 million users, out of which most of them are professionals.
However, LinkedIn has a few issues that make people don’t want to use it. Those issues are mentioned below.
- Poor feed algorithms
- Ads interface is not good.
- Expensive than other social media networks.
- Irrelevant spam.
- Behavior of people
And the top reason why people don’t like it is that it’s not like Instagram or Facebook. Here, you cannot do whatever you want. This platform has some rules. Also, some people say you talk here like you do in your office. That’s quite boring.
Even though many people think LinkedIn has very little predilection and most people don’t prefer using it, but it still holds a lot of importance. It is an excellent platform for all B2B companies.
Why is LinkedIn Important?
1. It’s a Well-Known Platform
LinkedIn reportedly has more than 600 million active worldwide users. With this much popularity, not having a LinkedIn profile is considered unprofessional. Even employers don’t consider you as a serious candidate if you don’t have a profile.
Along with being so popular, it has a broad and high-value audience. So don’t wait any longer. Quickly build your presence on LinkedIn and enjoy many incredible growth opportunities.
Also Read: 8 TIPS FOR INSTAGRAM CONTENT STRATEGY – HOW TO DEVELOP ENGAGING FOLLOWING
2. Build Your Brand
Want to stand out in your industry? A professional LinkedIn profile will help you to do so. A good LinkedIn profile will help you in expanding your brand presence and building a reputation. It will help recruiters, managers, employers, and co-workers have a better understanding of who you are and what are your skills.
When you put in the effort to build your brand on LinkedIn, it gives you tons of chances for career growth and personal development. So if you want to give your company excellent exposure, LinkedIn is the right platform for it.
3. Your Profile is Searchable
Have you ever Googled yourself? Having a LinkedIn profile will help people locate you on the web. When you apply for a job, employers are more likely to Google your name for several reasons. You all already know how difficult it is to be ranked on Google’s first page. But, with a powerful network like LinkedIn, it is easier.
4. Incredible Job Opportunities
This is one of the most useful benefits of having an account on LinkedIn. Top recruiters and managers are already using the platform, giving you tons of fantastic career opportunities. Your LinkedIn profile will act as a resume or an online CV. It will help you find a decent job faster.
An active and appealing profile will attract more potential employers. It will double your chances to be discovered by people looking to hire a good fit for their company.
5. Stay Up-to-Date on Job Openings
Keep an eye on job opportunities that might sound interesting to you with LinkedIn. Keep track of these and get a chance to find a perfect job for yourself. You can set job alerts and receive emails to stay up-to-date. Enable the “I’m interested” option to let recruiters know about it.
LinkedIn provides multiple benefits and works perfectly as a free tool. But, with its premium account, you’ll have access to more info about job openings. Also, you get a free one-month trial, which is a plus point. Besides that, you’ll have access to useful insights too.
6. Build credibility and trust
Want to look like a trustworthy potential employee? Create a well-put-together LinkedIn profile and let it do its work. A good profile will help you gain the trust of your prospects and make you look like an expert in your niche. And it will open the doors for many tremendous opportunities.
Pay attention to the smallest details of your LinkedIn profile, which will help reinforce your reputation, become credible, and develop trust.
7. Be a Professional
LinkedIn plays a vital role in making you a full-fledged professional. Since LinkedIn is the world’s largest professional network, you will also be considered as a professional here. If you’re looking to advance your career, LinkedIn is the right platform for you.
Your LinkedIn profile gives recruiters and employers a professional impression. Along with that, it allows you to showcase your skills and expertise.
8. Important Networking Tool
Last but not least, LinkedIn is one of the most important networking tools for businesses and companies. It allows you to connect with professional organizations and stay up-to-date with the latest development within your industry.
A network that is used across 200 countries is great for building relationships, which will give you many advantages. LinkedIn helps you in reaching out to professionals around the globe and connecting with them.
Also Read: HOW TO USE INSTAGRAM TO PROMOTE YOUR BLOG
If you are a pro at LinkedIn and know some more benefits of using it, let us know in the comments. We’d love to read them.
About the Author:
“Zain Malik is a young, enthusiastic, and independent creative content writer. He has been writing for many national and international corporations. He enjoys writing on Digital Marketing and Social Media Specifically. Helping people to grow on Social Media is his passion.”
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