Instagram is one of the leading apps in the world used for digital marketing. The more audience you target the better and even after so many years since its creation, Instagram Hashtags play a vital role in the branding and display of your posts. Hashtags are still an effective way to make your posts reach a larger audience and get you likes and followers on your profile, as an Instagram profile is more attractive to people if they have a lot of interaction.

About Hashtags

Hashtags can be used in different ways to improve your posts. One way to improve the use of hashtags is by using community hashtags. Community hashtags include hashtags which you can use for your business for example #shoes #chineserestaurant. The more relevant followers you get, the more organic followers you get. Hashtags are considered to be one of the most effective ways to increase the number of followers on your profile without buying Instagram followers.

You can also use hashtags for special events or special days. For example, at a wedding or a party, your hashtags can be #weddingdiaries #partylook #weddings #photography. Further, you can also use hashtags with acronyms like #totd (thought of the day). You can also use hashtags for emojis and use daily hashtags too like #mondaymotivation #tuesdaygoals.

Branded Hashtags

Another key way to use hashtags is the use of branded hashtags. Branded hashtags are unique to your brand and they may be simply your brand name or just a tagline used by your brand. The users can visit your products or services just by searching for your branded hashtag. Branded hashtags are very important to get discovered by new audiences on Instagram.

Campaign Hashtags

You can also use campaign hashtags that are used for a shorter time period for a certain event that is taking place. The campaign hashtag can be about a new arrival or a sale or just tied to another short term specific issue.

Selecting the Hashtags

Another issue is to select the best hashtags for your product and profile. For this you need to search for the content your competitors are using and see how their posts are being received by the public. You also need to research your audience as that will let you know about their preferences and the keywords they type into to learn about the product.

Also Read: The Best Time to Post on Instagram

Hashtag Performance

After doing all this, you need to monitor how your hashtags are performing. For this, you will need to check your Instagram Hashtags Analytics. Looking at the performance of your hashtags, you will get to know the type of hashtags to use in the future. You must try to get into the top posts under a hashtag which will enable your post to come under the explore section and is more easily available to new users. You need to make your post highly engaging, that too in a very small time to make sure you get into the top posts of a hashtag.

Tips to increase hashtag audience

  • You must add your branded hashtags under your page name.
  • You must add hashtags to your Instagram stories.
  • You must add all of your relevant hashtags in the first comment of your post.
  • You must encourage your followers to engage with your branded hashtag.

Do not use banned hashtags on Instagram