YouTube is one of the world’s largest video-sharing platforms and the second-largest search engine. Over 2 billion worldwide users use this social media network and spend billions of hours watching videos. This free to use platform makes it easier for users to share and learn useful things. Individuals also like to share fun and engaging videos on YouTube.
YouTube also allows you to make videos and earn money. For that, you need to learn some strategies to grow your YouTube channel.
Here, we have provided you with some tips and tricks you can use to grow your YouTube channel. Learn how to stand out on YouTube and make the most of these promotional tactics.
1. Search engine optimization
Like mentioned before, YouTube is the second-largest search engine in the world. That is why you need to step up your YouTube SEO game to rank your videos in the Google search results. To increase your ranking chances and grow your YouTube channel, you need to create SEO optimized content.
Focus on using the right keywords for your videos. Please give it a second thought and choose keywords that most users would search for. Here’s a tip, search for keywords in the YouTube search bar. When you write a specific keyword, a long list of keywords will appear from where you can choose the right ones for your video. Also, use keywords in your video file name to increase the chances of SEO ranking.
Write short video titles so that viewers can easily find and read your titles. You can use long-tail keywords in your video description so that Google can easily find your videos. Besides that, you can also use 2-3 famous tags relevant to your video.
2. Track YouTube analytics
Make use of YouTube analytics and track essential metrics. You can use YouTube Analytics to see what worked for you best and to improve your content strategy.
Here’s the list of some important metrics you need to track on YouTube
- Check the demographics report where you can see the age range and location of your viewers.
- Take a look at your watch-time and see for how long your videos are being played.
- Your audience retention shows you the percentage of your watched videos and other essential stats
- Other crucial data, like traffic sources and playback locations, also plays a vital role in your YouTube channel growth.
Try to track these metrics periodically.
3. Create appealing thumbnails
Work on your thumbnails and try the grab the attention of most viewers. Create eye-catching and appealing thumbnails to increase your click-through rates. When people see something bright and striking on their YouTube, they will click on that video for sure.
4. Introduction video
Create an introduction trailer for every video. Show the sneak peek of the results and fun parts in your videos to attract attention. When people see the fun and exciting things instead of boring stuff at the start of the video, they are more likely to watch your videos until the end.
People clicked on your video for a specific reason, don’t waste their time and quickly show them what they’re interested in. You can even add a little 20-second introduction about yourself at the start so that people can know you better.
5. Create a Video series
Create a video series to turn your viewers into subscribers. When people see exciting and valuable stuff organized in series, they are more likely to binge. People can easily find what they are looking for if you organize your videos into different categories. Create valuable content and Give your audience a reason to return to your channel more often.
Cross-promotion is a great way to grow your YouTube channel. Share your videos and links on other social media platforms where you already have a good following. Inform your audience on other networks about your videos and tell them to engage.
Another way to promote your YouTube channel is to embed your videos on your blogs or websites.
You can even cross-promote your videos on YouTube. If you have old content relevant to your new video, you can leave a link in your description or “i” button and encourage your viewers to watch it.
7. Contest and giveaways
People love free stuff! Running a contest and hosting giveaways on YouTube can be an effective way to get more viewers and subscribers. Whatever your giveaway prize is, try and make sure that it is something relevant to your industry.
But don’t let your time and money go in vain. Set rules that help you to grow your YouTube channel fast.
8. Collaborate with other YouTubers
Collaborating with other content creators is a powerful way to maximize your growth. When you work and collaborate with other YouTubers, their audience will know about you. It will result in more subscribers and viewers.
Many popular YouTubers used this tactic to grow their YouTube channel. Since collaborations give you exposure to new people, you should collaborate with other content creators and use this strategy for your benefit.
9. Engage with your audience
If you strive to get loyal subscribers and followers on YouTube, but you are not engaging with your audience, you are making a mistake.
Try to engage and interact with your audience as much as possible. Reply to comments, respond to their questions, and thank them in your videos for supporting you. By doing so, your audience will support and appreciate you more often. Build a strong relationship with your followers and watch your subscriber count go up.
10. Be consistent
Consistency is always the key. If you are inconsistent, you will end up losing viewership. Try to post appealing content at least once or twice a week. YouTube has also introduced stories and community posts. Try to make use of these new features and be more active on YouTube.
Work hard, put in the effort, and give your best. Your YouTube channel will not grow in just one day. It takes time! Try to maintain authenticity and be more consistent. Learn from your mistakes, develop new ideas, use these strategies, and watch your YouTube channel grow.