Instagram is one of the most popular visual platforms used to connect and interact with your audience. Millions of people are using this social media network to promote their business, brands, and blogs. Since its launch in 2010, it has grown into one of the largest social media sites.
Using Instagram to promote your blog can be very beneficial if you know how to do it. Many people aren’t aware of how to generate traffic and promote your blog on Instagram. We are going to share some tips and ways so that you can learn how to use Instagram for blogging purposes.
Why Use Instagram?
If you are looking for suitable platforms where you can promote your blog, then Instagram is the right place to do it. Even though you have to work hard on this social network, but it is totally worth your time.
Why should you consider Instagram, after all? With over 1 billion worldwide users and more than 500 million monthly active users, this platform is growing rapidly. Instagram is one of the most dynamic networks where you can easily attract a targeted audience towards your account or blog. Besides that, this social network is also used for building connections and starting conversations where you will find the most engaging audience.
Instagram is a great tool that gives you many opportunities to grow your blog. You can increase sales and generate traffic to your blog if you know how to use this platform in the right way.
Blogging on Instagram
Instagram is, by far, the most hyped-up social media network used for blogging. That is why you need to learn how to grow your blog using Instagram.
Here’s how you can use Instagram to get more eyes to your blog.
1. Instagram Bio
Add a short Instagram bio that is relevant, informative, and reflects your character and personality. Use catchy words and try to impress your viewers. Leaving it blank might not give a good impression to people.
Don’t forget to add the link in your Instagram bio. Instagram allows clickable links only in the bio. Use different ways to direct your audience to your bio and get them to click the link.
2. Spice Up Your Instagram Stories
More than 70% of Instagrammers watch Instagram stories every day. That is why you should work on your stories. Create captivating stories, promote your blog posts, and drive more traffic to your website.
Instagram also allows you to add your website links in stories, but you can do that after you’ve reached 10,000 Instagram followers. You can still grab the attention of people by posting teasers on stories and directing your audience to your Instagram bio where you’ve attached your link. In addition to that, you can even tag yourselves on stories, so that people can easily visit your profile and click the link.
3. Create High-Quality Content
Before you share photos and videos on Instagram, think about quality. Since Instagram is a visual network, your first impression depends on the quality of your posts. Instead of clicking ten low-quality pictures, work on improving the quality of one picture. You can do that by planning photoshoots, setting up a good background, and editing your posts.
Once you have posted high-quality and engaging content, you will succeed in drawing the attention of people and promoting your blog on Instagram.
4. Post Screenshots Of Your Blog Posts
Take a screenshot of your latest blog post using your smartphone and post it on your Instagram. That way, you can inform and alert your viewers about your new blog post. Posting screenshots on stories or feeds can be a great way to promote your blog on Instagram and increase traffic.
5. Write Interesting Captions and Add a CTA
Writing fascinating captions on your Instagram posts will get your audience more interested. Write an incomplete story that is captivating enough and continue it in your blog posts. Your audience will have no other chance than clicking the link in your bio and visiting your website to complete that story.
You can even add call-to-action on your posts and direct your audience towards your website link. It will help you to promote your blog and generate traffic on your website.
6. Use Hashtags
Using hashtags on Instagram is a great way to reach higher audiences. Make sure to add trending and relevant hashtags in the caption of your posts. That way, you can attract your target audience.
The goal is to attract the target audience to your page so that they can become your loyal followers and help in getting more traffic to your blogs. You can also create your own branded hashtag and use it in your Instagram captions and bio to gain visibility.
7. Engage With Other Bloggers In Your Niche
Engaging with other bloggers is an effective way to promote your blog on Instagram. Follow them, like and comment on their posts, share their content on your stories, and Interact via direct messages. By doing this, you will be able to become more visible and build a strong community on Instagram.
8. Share Teasers and Behind The Scenes
Excite your audience by sharing behind the scenes and tell them what’s coming next. From your workplace to your photoshoot setups, share everything so that you can connect with your audience.
Share teasers and get your viewers interested. That way, your audience will get excited and wait impatiently for your new blog post. And they will quickly click the link and visit your website whenever you post new stuff.
9. Instagram Ads
Instagram ads need a little investment, but it can be a great way to attract your target audience, promote your blog, and drive traffic to your website. They are easy to manage and allow you to direct your viewers to your blog post or website. You can even put Call-to-action in your ads.
10. Consistency is the Key
It is easier said than done. You can never drive traffic to your blog in just one day. You need to be consistent! Work hard and don’t give up. Keep using the strategies given above to grow your audience and increase traffic on your website.
It will be hard, and you might not get any attention in the beginning. But keep posting, learning, and engaging. Your blog will grow in no time if you keep working hard.